Is there a parallel between trying to live more sustainably and the art, or science, of coffee appreciation?
Consider the way that we experience our coffees. Who would not wish that more people took time to enjoy great coffees, perhaps single-origin pour-overs, precisely measured and lovingly made, obviously without milk. But we know from experience that not everyone is ready to take the risk of trying a new café and paying that bit extra for a coffee they do not know. Our own coffee journey may illustrate this point. My student days were filled with supermarket (cheapest brand) instant and machine coffee (20p between lectures). Slowly I graduated (quite literally, a well known chain opened close to the university in my final year) to grande lattes, flavoured with nutmeg and similar drinks. A smaller chain introduced me to macchiatos and black coffees before I found a start-up roasting company on the internet and suddenly my mornings were transformed with the fragrance of freshly roasted and freshly ground, aromatic and lovely coffee.
Each step I took introduced me to better, more interesting coffees. New coffee roasters opened offering different levels of roast and different types of bean. Great independent cafés started up which featured coffees brewed in new and innovative ways (the Aeropress was only invented in 2005). Social media and more traditional friend circles introduced me to people who really take time to savour their coffee and which in turn has enabled me to grow in my own coffee appreciation. Would I have jumped from instant to pour-over? Probably not. And yet, I know that I am still on a coffee-appreciation journey: There is still so much more to learn, so many new things to experience, it is a journey I’m very happy to have embarked upon.
So what is the link with environmentalism or indeed science? Well, how many times have you heard that if only we filled the kettle just to the correct amount, we would save so many tonnes of carbon dioxide emissions annually? A counter argument points out that given how much pollution we are actually responsible for, merely correctly filling the kettle (or avoiding takeaway cups) is going to have negligible environmental benefit. It is here that I think that the analogy comes in.
It is true that, when you tot up your daily energy consumption, the use of a kettle is not a very big part of it*. For me, even when I overestimated my kettle use (and underestimated the energy costs involved in transporting the kettle/coffee etc. to my kitchen as this became difficult to estimate), my energy use coming from the kettle was only 2% of my daily average. If I only considered the energy consumption due to electricity per day, of course the contribution of the kettle would be higher but it is still not that big a deal.
Over-boiling the kettle does not seem to make that much of a difference when compared to the difference we will have to make in order to limit climate change. Which takes us to the very valid argument that “if everyone does a little, we’ll achieve only a little”†. But, is it worth being just a little bit more optimistic on this? Let’s bring in the coffee.
The Blue Marble, Credit, NASA: Image created by Reto Stockli with the help of Alan Nelson, under the leadership of Fritz Hasler
It is all too easy to breeze through life not considering our environmental actions, I’d argue that this is the instant coffee stage. As we start to become more aware of the environment, we perform small actions (buying – and of course reusing – a keepcup, only filling the kettle just-so). That’s great, we’re drinking pumpkin-spice lattes. It may not be the best coffee we can get but we are enjoying it. Analogously, as we increase our environmental awareness (and subsequent responsibility) we seem to find that small things become more enjoyable, and even more rewarding. The effort involved in trying to improve our environmental behaviour brings benefits in terms of the amount we enjoy or the appreciation of the things that we have. The small step brought about by considering our kettle use, enables us to make the larger steps that are necessary to behave more environmentally. Trying to make big changes quickly may, in some ways be great (it would indeed be better if everyone appreciated single-origin pour-overs without milk), but it is unlikely to work. To my mind, even if people really started to appreciate good pumpkin-spice lattes that would be a step away from the horrors of instant and towards a better future!
But is an environmental pumpkin spice latte enough? Can I say that I now behave in a properly sustainable and environmental way? Sadly not. Exactly as with the coffee, I am far too aware that I’m on a sustainability journey: There is still so much more to learn, so many new things to experience, it is a journey I’m very happy to have embarked upon. Some do a lot better with the environmentalism, some are still drinking instant coffee, but small steps help us to make the large steps that are going to be needed. Back in the 1990s, as more people began drinking flavoured, grande lattes, so it became possible for the small independent cafes to open up and improve the coffees on offer. We need to move on from pumpkin spice environmentalism, let’s hope we make the steps soon enough.
*You can easily calculate your own energy use with the guidance in David MacKay’s excellent book “Sustainable Energy – without the hot air” that he made fully available online (click the link). In a series of easy steps and estimates that you can make, he helps you to calculate your average daily energy consumption (which can be translated, if you so wished, to a personal carbon dioxide emissions calculation). I would highly recommend going through and looking at your own consumption to see how big an effect, for you personally, over-filling the kettle is.
† Quote from “Sustainable Energy – without the hot air” by David MacKay, UIT Cambridge Ltd, 2009